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Manoj Kumar

"social media" channels

Tapping trends of Digital Marketing

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The world of digital marketing is evolving. Even as we present this article, the strategies and tools used in digital media marketing are rapidly developing. Every business, small or large, is looking for effective digital media marketing techniques. That’s because budgets are always tight and there’s no money or time to test different tactics to learn what works and what doesn’t.

A good social media marketing company will be aware of the social media listening and its trends. The information outlined here will update your knowledge about digital media marketing and help you select the right marketing agency for your business.

Look Beyond “The Big 3” Social Media Channels

If you want to stay ahead of the competition and make beneficial use of social media platforms to gain customers, then you have to look beyond three established social networks comprising Facebook, LinkedIn and Twitter. There is no doubt it is very difficult to surpass Facebook’s supremacy in social media. However, the trend in 2015 showed several B-tier social networks gaining ground and establishing their presence.

This trend is not going to change any time soon. Some of the new social media platforms that are attracting people’s attention are Tumblr, Instagram, Pinterest and Flickr. These social media platforms are coming into the mainstream, driving their users along with them. Focusing on these upcoming social media platforms is easy as these platforms are offering several advertising strategies and substantial growth. Social media marketing services are investing their time and money in lesser known networks such as Ello, Medium and SnapChat, to see if these platforms can be used for Online Reputation Management.

Offer Specialized Content

Some companies have already begun to provide specialized content to users on social media platforms. If you look at the trend on social media platforms, you will see why there is a need to tap every place the customer interacts, such as groups and communities. Today, you need to have a more customized and specific approach when interacting with customers on social media platforms. Before creating personalized content, you need to first find more specific areas related to your business and customers’ interest and then create content for online communication.

Explore Social Commerce

Social media platforms are not just for communicating with customers. Social Media Agencies are also finding ways to drive sustainable e-commerce purchases via social media. In 2015, we saw Pinterest launch the “Buy It” button. As per Internet Retailer’s Social Media 500 report, 2016 will likely see a 26% increase in social shopping. Some analysts say the growth rate of social commerce might be even greater. The social commerce boom is not only for the big retailers. As of October 2015, there were more than 60 million “shop-able” pins on Pinterest. All these “shop-able” pins did not belong to large retailers.


time to market

Increasing Time-To-Market

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Increasing time to market has become the standard requirement for the organizations across all verticals and segments. With Agile and DevOps taking the center stage for the software development process, it is becoming very important to assure superior quality to the applications.

Next-gen test automation can provide the necessary catalyst for the enterprises looking to achieve their goals in the areas of CI, CD and CT.

Quality is the most important factor when it comes to mapping the success of the software application as it is directly related to the customer experience. Continuous delivery and agile implementation strategy for your software application need to have software testing as the core element to ensure that your goal is met.


So how do you accomplish this?

Agile and DevOps has made it simple to a certain extent by bringing developers, testers, operations team, product owners and the business on the same discussion table. As the features get selected by the product managers, the quality and risk of those features are also being deliberated and developers and testers can decide on the apt unit testing and test automation framework needed to have that perfect deliverable.

It becomes really difficult for the organizations to go the manual testing way if they want to achieve their goal of Quick time to market. Creating, executing and maintaining manual tests can be a real task especially at scale.

Also with consistent pressure for the business to deliver the features quick, it can be a really tough situation for the manual testers and the end result cannot guarantee the result which is desired. This puts test automation as the central element of your Continuous delivery approach towards quicker time to market.

With plethora of testing technologies available in the market, it is important that your test automation framework adapts to the needs of the software development requirement. It needs to be dynamic and flexible at the same time to deliver the ultimate result.

The right test automation framework binds all the elements together and makes sure that the different CI, CD and testing tools are integrated to handle the large volume of data, test results as the application grows.

It should also give deep insights into what is going wrong, why it went wrong and how to fix it without spending substantial amount of time.

The right test automation framework encompasses various factors like scope of test automation, scalability of the approach, limit of reusability, and more importantly the metrics to measure the success of your test automation.

At the same time, it needs to be extensive enough to encompass the code analysis, unit, functional, performance, regression and stability tests, usability analyses for the all the features of the software application or app.

Going forward, Agile & DevOps are going to be de facto standard for the software development process. With this, the next-generation test automation framework and IP led accelerators will drive the testing transformations across industries. At PCG, we have a continuous test delivery platform and right test accelerators to ensure you meet your goal. Contact us if you are looking to Accelerate Time to Market for your next-gen application or mobile app.


Introducing TEAL : Test Automation Solution

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Why Automate?

In today’s rapidly evolving business and technological landscape, it is imperative to be agile and deliver quality products fast. Software testing is a key component that directly translates to higher business value and Test Automation is the best way to increase the effectiveness, prowess, coverage and value of your Software Testing.

Organizations need to adopt a test automation framework and platform that can test their diverse applications and help them optimize business value while keeping costs low. It is very important to design test flows that simulate actual user journeys and this often means incorporating diverse test scenarios into your test cases. Developing this ‘custom’ solution requires expensive technical expertise to design and maintain, and takes away the focus of the team during the crucial early days of the project.

How Teal Evolved?

TEAL is the result of years of experience of our consultants in the area of automation testing across domains and industry verticals which resulted in a high-performance reusable solution.

TEAL evolved to solve some of our internal technology challenges, which was later implemented to resolve test automation issues for several clients of Parkar Digital. This high-performance proprietary product can be applied to solve similar challenges across industries.

How can TEAL help?

  • TEAL is a comprehensive and extensible Test Automation Solution that is built upon technologies like Selenium, RestAssured, Core Java, etc. and offers the benefits of UI, API and Mobile test automation from a common layer.
  • This plug and play product will help you automate your existing manual test cases and integrate with your current ecosystem within one week, thereby enabling you to go faster and more agile in your product life cycle.
  • Your engineering team can easily build upon existing capabilities and customize the product to suit their needs, making it a one-stop solution for all your quality management needs.
  • Since TEAL is coded to contracts, it allows your existing toolset full compatibility, and easy integration for better utilization. With a growing list of compatible industry tools, you could customize TEAL without any disruptive change in your existing system and still achieve all the benefits that TEAL has to offer.
  • The platform is built upon Java; hence there is no new language to be learned thus enabling your existing team to adapt very quickly, leading to easy maintenance. With parallel execution supported out of the box, you can get faster feedback on your tests.Some of the other salient features of TEAL are listed below:
  • Leverage The Power of customization
  • Modular architecture
  • Built upon leading technologies
  • Easier Maintenance
  • Coding to contracts
  • Enhanced reporting
  • Compatible with CI/CD tools, cloud offerings
  • Parallel Execution

Why Teal?

TEAL is a comprehensive and extensible Test Automation product that offers the benefits of both UI, API and Mobile automation from a common layer. This plug and play product helps you automate your existing manual test cases and can be easily integrated with your current ecosystem within a week, thereby enabling you to go faster and more agile in your product life cycle. Your engineering team can build upon existing capabilities and easily customize the product to suit their needs, making it a one-stop solution for all your quality management needs. TEAL combines automation expertise and the corresponding quality management support system, using our comprehensive solution.