Parkar Digital in association with American Marketing Association brought the Chief Marketing Officers in Chicago together for an hands-on workshop to explore the ways Blockchain and Big Data can be used as a collaborated technology to simplify Marketing efforts.
Blockchain- you’ve heard about it, but do you really understand it? The Shared Interest Group event was planned around this hottest topic of 2018 as Blockchain is revolutionizing the way data is stored, shared, and accounted for. Explaining its decentralized database structure provides the critical solution for companies who engage in complicated transactions and need extra attention applied to sourcing of items, ingredients, or products; and so much more.
One of the most fascinating aspects of Blockchain is how it interacts with and manages big data which attracted Chief Marketing Officers from enterprises to workshop how the principles of big data and Blockchain can come together to help marketers and data analysts develop a 2019 solution for their company’s data problems.
Lauren Ramsey and Jason Cohen lead a lively and interactive workshop providing hands-on knowledge of what Blockchain is, how you can use it and how it coordinates with big data and how it can be leveraged to solve data and security issues.
The Event showcases the greater success companies can derive as a result of implementing emerging technologies into the marketing activities.
Jason Cohen, CEO – Big Data Block
Jason has worked as a technology leader for over 20 years. His experience ranges from leading small teams as CTO to leading large scale development organizations of over 100 people. His focus has been on software and big data development technologies. He is a passionate technologist with a heavy focus on open source development utilizing the most current tools. Managing large scale data environments has been a particular focus area going all the way back to his software company consulting days. His more recent focus on blockchain has allowed him to rethink how Big Data is managed leading to his current role as CEO/CTO of Big Data Block.